How to Create Buyer Personas
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It's important to build buyer personas for your business to segment your audience and convert more leads into sales. How do you start?
Inside this eBook, you'll learn how to perform the research and create your own detailed buyer personas to share with sales.
- Asking the right questions during your interviews
- Formatting your persona research in a compelling way
- Presenting your new, finalized buyer personas to your sales team
Using your buyer personas for segmentation, content mapping, and lead nurturing will help you convert more leads into sales!